IdentileadPrice-qualify home-service leads before your team calls back.
Homeowners answer a few smart questions, see a preliminary range built from your own approved pricing, and tell you whether they're comfortable — all before anyone on your team picks up the phone.
Every range is labeled preliminary and contractor-approved — never a binding quote.
How it works
Four steps between an inbound homeowner and a lead your team actually wants to call.
Step 1
Homeowner describes the job
Contact details, ZIP, project description, timeline and optional photos — in a short guided flow on your site or a link you text them.
Step 2
Your rules do the pricing
Intake is interpreted, targeted follow-ups are asked, and the range is built only from pricing rules you wrote and approved.
Step 3
They accept the range first
The homeowner sees a clearly labeled preliminary range and says whether they're comfortable proceeding.
Step 4
You only see price-fit leads
Your dashboard fills with homeowners who already agreed to your numbers, in your service area, above your minimum.
Templates built for your trade
Start from strong defaults for roofing, HVAC and remodeling — or build your own from scratch. Every rule is written in plain English and priced by you.
Roofing
- Full replacement by square
- Repair visits & flashing
- Steep-slope and layer surcharges
HVAC
- System replacement by tonnage
- Diagnostic & repair visits
- Ductwork and IAQ add-ons
Remodeling
- Kitchen & bath tiers
- Per-square-foot finishes
- Structural and permit exclusions
Drop it anywhere homeowners find you
Embed the qualification widget on your website, or send a shareable link by text after a missed call. Same flow, same approved pricing, same clean handoff to your dashboard.
- One-line embed snippet for any site
- Shareable link for texts, emails and ads
- Photos, ZIP checks and minimum job size handled for you
- Contractors are only alerted after the homeowner accepts
Widget preview
Let's check your project
A few quick questions and you'll see a preliminary range approved by your contractor.
Preliminary and contractor-approved. Final pricing follows an on-site review.
Stop calling back homeowners who were never going to buy.
Set your services, service area, minimum job size and pricing ranges once. Approve the wording. Then let the flow do the qualifying.
Create your contractor account